A Google Ads agency in South Africa and abroad that makes Google's AI work for your numbers.
Google Ads now runs on AI: automated bidding, AI-written ads, AI-matched searches. Left alone, it spends your budget on whatever it thinks is a result. We set it up properly, give it the right goals and keep a human hand on it every week.
Google's AI will happily spend your money. It needs the right instructions.
Google keeps adding automation. That's useful, but only if the basics are right.
If your conversion tracking counts the wrong things, the AI chases the wrong things. If nobody checks the search terms, you pay for clicks from people who were never going to buy. If nobody sets rules for AI-written ads, they can say things you'd never say.
Most small businesses don't have time to watch all of that. So the account runs on autopilot and the reports talk about clicks, not customers.
How we use Google's AI, and where we overrule it.
Tracking first
Google's automated bidding learns from the conversions you report. We make sure it learns from real enquiries and sales, not page visits.
Smart Bidding set to your goals
We set a target cost per lead or a target return on ad spend, based on what a customer is worth to you.
Performance Max where it fits
One goal-based campaign across Search, YouTube, Display, Gmail, Maps and Discover. We use it when it suits your business and your data, not by default.
Google's AI search matching and ad text, with guardrails
Google's AI can match your ads to more searches and write ad text. We set text guidelines so AI-written ads stay accurate and on brand.
Humans read the search terms
Every week we review what people actually searched, including AI-matched searches, and add negative keywords to stop wasted spend.
AI drafts, we edit
AI drafts ad copy variations and landing page text. A person checks every claim before it goes live.
What Google Ads management with Neurora includes.
Account audit or fresh setup, in your name
Conversion tracking that measures leads and sales
Campaign structure and goal setting
Ad copy and assets, drafted with AI, approved by people
Weekly search term reviews and negative keywords
Landing page advice, or a landing page built by our web team
A weekly report in plain language: spend, leads, cost per lead, and sales where we can track them
How it works.
Assess
We look at your account (or your business, if you're starting fresh), your tracking and what a customer is worth.
Install
We fix tracking, set goals and build or rebuild campaigns.
Run
We manage the account, review search terms and report every week.
Improve
We test new ads, audiences and pages, and drop what doesn't pay.
How much does Google Ads cost for a business?
There are two parts. Your ad spend goes to Google, and you decide the budget. Our management is quoted per business, based on how many campaigns there are and how much work the account needs.
Who owns the Google Ads account?
You do. We work in your account, so the data and history stay yours if you ever move on.
Do you guarantee results?
No honest agency can. We guarantee the work: proper tracking, close management and weekly numbers you can check.
What is Performance Max?
A Google Ads campaign type that uses Google's AI to show your ads across Search, YouTube, Display, Gmail, Maps and Discover from one campaign, aimed at a goal you set.
What is Smart Bidding?
Google's automated bidding, which uses AI to set a bid for each auction based on the goal you choose, like a target cost per lead. It only works well when tracking is right, so we set that up first.
Do you work with small businesses?
Yes. We keep the setup as simple as the budget needs.
Can you run Google Ads outside South Africa?
Yes. We run campaigns for businesses abroad too.
Make every click count.
Book an assessment, our paid savings check, and we'll show you what your account is really buying.